Plastic Footprint Integration Into Online Shopping

Overview

Our research project, backed by Innovate UK, aims to address the environmental footprint of grocery packaging. We are developing a service that will help retail industry show packaging information online.

For consumers, this will make it easier to reduce single-use plastics and find products that are packaged sustainably. We follow human-centred design in our project, and we welcome you to join us on our journey.

Aim

Design and prototype a service that exposes product packaging information online and makes its environmental footprint an integral part of the online shopping experience.

Purpose

The purpose is to help sustainably-minded grocery shoppers reduce their single-use plastic consumption and allow them to find more sustainably packaged products more easily

Mission

Enable consumers to reduce their footprint while retaining the ease of online shopping. Convenience means scale and many small improvements at a large scale will make a big impact. 

Location

United Kingdom

Timing

Jan 2021 - Jun 2021

Sector

Environmental

Roadmap

January

PRODUCT DISCOVERY

February

USER RESEARCH

March

UX DESIGN

April

PROTOTYPING

May

SERVICE BLUEPRINTING

May

SERVICE PILOTING

June

Objectives

To address key issues in the context of single-plastic use reduction

1

Consumer's behaviour patterns research including pain points identification

2

Defining a concept of how such a service can be integrated into the retail ecosystem

3

Service prototyping followed by user prototype testing experiment to validate the service idea

4

Service conceptual model and architecture development to present to the retail market for further piloting

Return to step 1

Help us with our research!

We encourage everyone passionate about the planet and sustainability to contribute to the research project by participating in our interview and service prototype testing sessions. Sharing your opinion will make a difference!

Please send us a request, and we'll be in touch shortly.

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